Blogs: an army of independent influencers with an incentive to reference you
The number of blogs is still growing. After starting with private bloggers, who were passionate about a topic and wanted to write about it, later whole businesses emerged as topical blogs to inspire and inform people about interesting things and news for broader topics and even very niche topics. Today, around 20% of all businesses own a company blog, mostly for SEO reasons and with upward tendency.
Especially for international companies with a variety of markets with different languages, a global blogger outreach is a massive advantage. All efforts from one hand, with one contact person and one powerful approach. For those who agree on those points, these are our blogging countries:
Europe: UK, France, Germany, Italy, Spain, Austria, Switzerland, Russia.
North America: USA & Canada.
South & Central America: Brazil, Argentina, Chile, Colombia, Mexico.