In recent times, you might have heard online marketers claim “SEO is dead” mainly because more online businesses are choosing other forms of online marketing and advertising to attract targeted audience. However, recent statistics show that the top traffic source continues to be organic web search or natural search engine results, which means SEO is still an important and relevant form of online marketing today.
Before you go and invest your entire online marketing budget on rigorous OffPage SEO methods, you must understand the On-page SEO plays a more significant role in the ranking of your website. It is integral that your webpages are search engine and user-friendly.
Having On-Page SEO done before investing in OffPage SEO is crucial because it has many advantages.
Google algorithm for ranking websites has become more stringent and not only tracks the Backlinks (Off-page SEO) on websites to determine the sites Google ranking, considers website structure, content, and other technical aspects. On-page SEO can amplify and accelerate OffPage SEO to give the website the best ranking possible.
You must make sure that you are putting your best foot forward with good quality content, the right Metadata and title tags, and a suitable URL. You must focus on quality rather than the number of keywords.
The best thing about On-Page SEO that it is mainly in your control, and you can shape the on-page SEO ranking factors in a manner that benefits your website.
Let us look at the different on-page SEO Ranking factors:
On-Page SEO Ranking Factors
Various factors play their unique roles in a pages ability to rank. When optimized correctly, the page ranking factors will give a significant boost to On-page ranking.
Following are the most important factors for on-page ranking:
User & Mobile Friendlieness & Technical Optimization
According to our experience and analysis, often disregarded user friendlieness, mobile friendliness and technical optimization are the leading ranking factors beside a strong and balanced backlink profile.
We analyzed the top ranked 3 sites for 30 keywords in a certain field of heavy competition. The result was more than clear: in about 9 out of ten cases the top performers also had the fastest average site load speed. The load speed of the homepage however, did not show any significant difference in regard of good rankings. As this field was very competitive, other important factors like backlink profile, content and so on were more of less comparable. There, site load speed made a huge difference.
Mobile Friendliness probably doesn’t need any further explanation. What we suggest however, is to build and create a site mobile first, not only adjust the desktop code somehow into a smaller frame. It’s often disregarded or comes at last as a quick grumpy task, after the website is ready on desktop. We think it’s better to give high priority to the Mobile Friendliness of your website, from drafting it until the testing phase.
To dive deep into the technical optimization of your website, you need a very strong developer by your side. With pure HTML/CSS development you will not be able to technically fully optimize your website, so that search engine crawlers can fly over your code perfectly happy. Google’s lighthouse reportings are you good indicator to find the technical imponderables of your site, but not limited to it.
Last but not least, maybe the one most disregarded and soon to be most important factor: USER FRIENDLINESS (or user experience). It’s pretty simple: if the average user googles a keyword, clicks on your link and googles the same keyword again after 20 seconds, Google knows that your website might not be the right fit in that position. Thus, it’s important to have user find exactly what they are looking for in that particular moment in time. Try to keep users on your website as long as possible, make buttons visible by creating high background contrast, and always think from the perspective from the user, not your own. Think about the situation if a customer walks into a local shop. How would you guide him according to her/his preference?
The value of good content should never be underestimated because it plays the most significant part in SEO, drawing traffic, as well as retaining the traffic on the webpage. Good content meets a need or caters to a pre-existing demand. Content can be either text, video, images, audio, and even a combination of all.
Good content is also linkable. Linkability is essential because without a link a search engine will not rank a page. Thus it is likely that people are unable to find it so make sure people can link to your webpage.
The right keywords for the content of the webpage should be chosen because keywords play an essential role in attracting traffic and search engine results.
Title Tag And Other Meta Data
The title tag is the HTML portion that identifies the title of a web page, whereas, met data is a summary of what the particular page content has to offer, this information appears in the search results. Therefore, it is crucial that it is precise and concise about the contents of the webpage to entice the readers.
Domain & TLD
A good URL for a webpage depicts the category hierarchy of the web site because it increases the relevancy of the webpage in the eyes of the search engine.
To put it, the purpose of your webpage should strongly reflect in the following factors:
- Content of page
- TLD ending
- Title tag
So, what does a perfectly optimized website look like?
Firstly, the content of the page should by hyper-relevant to the subject or purpose, and it should be mentioned many times throughout the content, mainly if it is text-based. It is also vital that the content is unique. The title tag, URL, and image alt text should all be consistent about the subject.
The page should have a link back to the category and subcategory page. Furthermore, there should also be a link back to the website homepage.
Other Important Factors That Impact OnPage SEO